CENTRAL SKATEBOARDING CO.( 2012 – 2017)
Central Skate Co. was a true labor of love. A venture where we set our own course and followed our passions. What began as Chico Brenes’s idea became an opportunity for me to join early and help evolve a modest skateboard concept into a full-fledged brand. Leading Central allowed me to immerse myself in what I cherish most: creating and sharing things that connect with people.
My background in Business Administration (B.A.) proved invaluable in navigating relationships with vendors and distributors, helping us establish distribution networks in Japan, Germany, and Puerto Rico, along with strong support from skate shops across the United States.
In our small but dedicated operation, I wore many hats—from conceptualizing and developing Central’s product line to managing a diverse skate team and collaborating with a range of artists and brands.
Our team included Kelly Hart (US), Jp Souza (BR), Danny Hamaguchi (HI), Luis Tolentino (DR), and the incredible Robert Lopez Mont (PR), who sadly passed away in 2021.
We were fortunate to work with creative partners such as Donta, Don Rimx, Grizzly, DVS, and Cadence. Central also received the support of Ben Harper and Residente and even partnered with a local Puerto Rican coffee grower to bring our own roast to life.
Seeing Central embraced by the skate community and receiving such a positive response was deeply rewarding. Chico’s trust in me to lead the brand was an honor I never took lightly.
I’m proud of my work as Brand Manager and Creative Director, it was an incredible experience and an unforgettable ride.
